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San Hou Lei Brand Identity Design

Client Name

San Hou Lei

Year 

2020

Type

Brand Identity Design

Printing​

​Photography

Career

Catering

新好利咖啡餅店位於氹仔官也街、是一間滿載愛意的餅店。店主堅持手作、天然的選材、處處獨俱深厚的功夫。
其馳名的燕窩蛋撻,讓這忙碌的生活倍添滋潤!

 

新好利不僅代表著其品牌,更見証著過去氹仔區的發展,故商標以懷舊方式呈現,配合象徵蛋撻的圖形,帶出歷史感和識別性。

當年氹仔附近都是河流,周圍的商店和住宅,大多是由木屋組成,店舖見證了當地近三十年的發展,故插圖以氹仔店舖的舊貌、店內的擺設、廚房師父製餅、客人互動等為主,讓年青一輩了解這特別的歷史,品嘗美食的同時,亦體會到氹仔與美食的發展;
並以此為主題,延申一系列產品及裝飾,突顯它的故事性。

San Hou Lei is located in Rua do Cunha, Taipa. It is a bakery shop full of love. The owner insists on hand-made, natural material selection, and deep tasty memory everywhere. 


The famous bird's nest egg tarts make us happy in the city!

San Hou Lei do not only represent its brand, but also accompany to the development of Taipa district in the past, so the logo is presented in a nostalgic way, combined with the symbol of egg tarts, bringing a sense of history and identity.
At that time, Taipa was surrounded by rivers, and the shops and houses around it, mostly made of wooden houses, have represented the development of the area in the past 30 years. Therefore, the illustrations mainly focus on the old appearance and decoration of the shop, the chief making cakes and having interaction of guests, so that the young generation can understand the special history of Taipa shop and experience the development of Taipa with cuisine while tasting the food. It expressed a series of products and decoration, highlighting its story.