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Fongtsuen Brand Identity Design

Client Name

Fongtsuen

Year 

2022

Type

Brand Identity Design

Printing​

​Photography

Career

Cake shop

設計靈感源於蛋糕的團聚力,旨在呈現一種融合傳統和現代的視覺語言我們以店主做蛋糕的初衷為基礎,即蛋糕能夠緊密連結人們的情感。設計中融入了傳統住家的"枋"和"樑"元素,這兩者象徵著家的結構和穩固。我們從房屋結構圖中延伸出這個具有深刻故事性的圖形,並巧妙地融入到整套視覺系統中,彰顯了其健康美味蛋糕和凝聚人心的核心價值。

Fongtsuen is a cake shop located inMacau. Its design is inspired by the cohesion power of cake and aims topresent a visual language that blends tradition and modernity. We are based on the owner's original intention of making cakes, which is that cakes can closely connect people's emotions. The design incorporates the "square-column" and "beam" elements of traditional homes, which symbolize the structure and stability of the home. We extended this graphic with a profound story from the house structure diagram and cleverly integrated it into the entire visual system, highlighting its core value of healthy and delicious cakes and uniting people's hearts

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