Togather Story Branding Identity
Client Name
Togather Story
Year
2019
Type
Brand Identity Design
Animation
Career
We Media
Togather Story是一艘裝載著形形色色故事的小船,它帶領著這些故事穿梭於各處各地。
品牌的商標是以一艘小船乘載著字母「T」為主體,讓Togather得以延伸;字體設計配合商標呈現波浪及漂流效果,並搭配象徵著大海的藍色。由於品牌主要是經營網絡平台,故此較為看重流量,因此整體設計效果都與流量及海洋相關,以突顯它的故事性。
The Togather Story - It is a boat which filled with stories, and it takes them everywhere.
The Togather logo is based on a boat carrying the letter "T", allowing Togather to extend; The font design combines with the trademark to create a wavy and drifting effect, with the blue color symbolizing the sea. As the brand is mainly a network platform, it pays more attention to traffic. Therefore, the overall design effect is related to traffic and ocean for narrative storytelling.