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Chi Fung Bird Nest Packaging

Client Name

Chi Fung Food

Year 

2020

Type

Packaging Design

Printing​

Career

Food Factory

燕窩經過精心挑選並嚴格熬燉,養潤身心,美麗駐留。

在包裝和標貼的設計上,勾勒出晶瑩剔透的燕窩,清晰地透視著燕窩紋理,絲絲可見。包裝盒子採取純白色八角形木盒的設計,賦予白皙、清新的視覺與燕窩帶有淡淡蛋清味的清香相互連動。外型上象徵古時女性的化妝盒,寓意一份細緻的古典美,插圖簡潔、線條玲瓏透漏,突出燕窩能令組織細胞再生的功效,我們將質感與顏色融入包裝設計中,形象高端,一份恬淡的幸福如此簡單。

Bird’s nest is carefully selected and braised, keep embellishing body and mind for holding beauty.

In the design of packaging and labeling, we outlined the crystal-clear of bird's nest, the texture of bird's nest is clearly seen. The packing box adopts a pure, white, octagonal, wooden box design, giving a fresh vision of bird's nest which connected an image with a faint scent of egg white. Appearance on that symbol is an ancient women's makeup box, meaning a delicate, classical beauty, the illustrations are simply and the lines are vivid and exquisite. Highlighting the ability of bird's nest to regenerate human tissue cells, we made this texture and color into the packaging design, with high-end image. A quiet happiness is simply.