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Abalone Noodle Packaging Design

Client Name

Chi Fung Food

​Wong Chi Kei

Year 

2020

Type

Packaging Design

Printing​

​Photography

Career

Food Factory

鮑魚麵禮盒採用書法字作為主體設計,以負責人的父親所寫之「麵」字,配上製麵過程及澳門的插圖元素,勾勒出傳統與現代的融合、象徵品牌傳承匠人手延的理念。

墨綠與金、紅的搭配,盡顯矜貴,精致的圖案喻意麵條狀若銀絲,同時讓典雅的包裝完美承托起黃枝記不斷精益求精的精神,經典傳承,不忘初心。

The abalone noodle gift box is designed with calligraphy characters. The character "Noodle" written by the father of the responsible person. It is accompanied by the process of making noodle and the illustration elements of Macau. It Outlines the integration of tradition, modernity and symbolizes the concept of artisan hand extending the brand inheritance.
 
The color of dark green and gold, red collocation, all show precious, delicate design metaphor noodle like silver silk, at the same time let elegant packaging perfect support Wong Chi Kei constantly strive for perfection spirit, classic inheritance, never forget the original intention.

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