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Sam’s Brand & Package Identity Design

Client Name

Sam's

Year 

2021

Type

Brand Identity Design

Printing​

​Photography

Career

Cake Shop

「Sam’s森夢」為本澳手作蛋糕品牌,以其新鮮選材、質感豐富而見稱,每份甜品均帶有店主的溫柔和熱誠。品牌商標以店主的強項 - 韓式裱花為主題,搭配象徵著自然的淡綠色,帶出品牌特有的溫婉少女質感;包裝外型採用手袋的形象,透過其獨特的結構、造就出細緻優雅的組合,散發出久看不膩的質感。

"Sam's Dream" is a homemade cake brand in Macau, known for its fresh selection of ingredients with rich texture. Each dessert is filled with the owner's tenderness and enthusiasm. Brand trademark to the owner's strengths - Korean mounted flowers as the theme, with a symbol of natural light green, with a brand unique wenwan girl texture; The packaging adopts the image of a handbag, through its unique structure, creating a delicate and elegant combination, sending out a long look not tired of texture.