Sun Mou I Rebranding
Brand Identity Design
With a history of more than 10 years in Macau, SUN MOU I specializes in Chao Zhou cuisine, always adhering to the tradition and insisting on inheriting the taste. The brand trademark chooses the new calligraphy word, highlights the brand history and brings the new Chinese style. The illustrations use the character "chao" in Chaozhou as the main body, accompanied by a Chinese doll portrait with the meaning of full of offspring, symbolizing the eternal spread of the delicious food of each generation. The interior design makes full use of different wood collocation, with the image application of the brand design, highlighting the modern Chinese style, so that the store environment is more colorful, sending out a long-lasting look.