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20211014 - 新武二05823-HDR-Edit 拷貝.jpg

Sun Mou I Rebranding

Client Name

Fongtsuen

Year 

2022

Type

Brand Identity Design

Printing​

​Photography

Career

Cake shop

新武二於本澳擁有十多年歷史,主打潮州美食,一直秉承傳統,堅持對味道的相承。品牌商標選用新式書法字,突顯品牌歷史並帶出新中式風味。插圖採用潮州的「潮」字作為主體,配以帶有兒孫滿堂寓意的中國娃娃畫像,象徵每一代的美味永流傳。室內設計則充分利用不同的木材搭配,配合品牌設計的圖像應用,突顯現代中式風格,讓店面環境更加豐富多彩,散發出久看不膩的質感。

With a history of more than 10 years in Macau, SUN MOU I  specializes in Chao Zhou cuisine, always adhering to the tradition and insisting on inheriting the taste. The brand trademark chooses the new calligraphy word, highlights the brand history and brings the new Chinese style. The illustrations use the character "chao" in Chaozhou as the main body, accompanied by a Chinese doll portrait with the meaning of full of offspring, symbolizing the eternal spread of the delicious food of each generation. The interior design makes full use of different wood collocation, with the image application of the brand design, highlighting the modern Chinese style, so that the store environment is more colorful, sending out a long-lasting look.

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