Avtrsm Brand Identity

Client Name

Avtrsm

Year 

2019

Type

Brand Identity Design

Printing​

Career

Rope Skipping

Avtrsm是一間涉及零售、教育及表演共三個範疇的體育文化公司，主力推廣跳繩運動。

為突顯品牌形象，我們以品牌名稱的代表字母「a」結合跳繩形象作為商標元素，以圓潤的小階a彰顯它的平易近人，並以繩索的摺疊造形設計其品牌字體；透過帶有年輕活力的亮紅色為其專屬顏色；通過簡化、整合，讓商標能夠充分代表品牌的各個範疇。

Avtrsm, a sports and cultural company engaged in retail, education and performance. It mainly promotes skipping.
In order to highlight the brand image, we take the representative letter "A" of the brand name combined with the image of skipping rope as the trademark element, and show its approachable by the round small order "A", and design its brand font with the folding shape of rope. Bright red with youthful vigor for exclusive color. Through simplification and integration, the trademark can fully represent the various categories of the brand.